The global market for Digital Signage shows strong growth for the next few years. The transition from paper to digital signage continues to develop rapidly, with companies and brands collecting benefits from these new digital solutions.
At Digital Signage, content can range from simple text and still images, to high definition videos with or without audio.
What has already been verified is that there are several communication operators that integrate television channels, interspersing advertising information with entertainment.
Image Case Study – Digital Billboard with Wayfinding for Nosso Shopping in Vila Real
Digital Signage equipment can be digital billboards, LCD or plasma display panel, projected screens, electronic panels, other emerging types such as OLED, among others.
A survey by Samsung proves that by 2021, sales of the Digital Signage market are expected to reach 5.59 million units per year.
The use of digital displays makes the messages more appealing, captivating and attractive, making it a modern solution that adds numerous advantages to different market sectors:
- Update of content in real time
- Appreciation of the visual identity
- Security in publishing content
- Attractive visual content
- Integration with communication channels
Read also: Study reveals importance of Digital Signage
Digital transformation assumes that companies change the way they relate to customers. Digital signage is the solution that best serves this purpose.
On the one hand, it helps increase sales by increasing awareness of certain products and services, such as offers, promotions and balances. On the other hand, digital signage not only has the ability to influence the customer, but also to create new experiences. It all depends on the digital signage solution implemented and the development or sector of activity.
What will be the segment of Digital Signage that will have the highest growth?
In the report presented by Samsung, the digital signage segments that show the greatest growth are:
- Out Of Home (OOH) – Outdoor Advertising
Image Case Study –Tourism information kiosk promotes Municipality
OOH ceased to be a means of mass communication and began to be used to reach different segments and contexts. With the introduction of Digital Out of Home (DOOH) and access to information on different behaviors of consumers, advertising campaigns are focused on behavioral data of the target audience which provides versatility, speed and content adaptation in seconds.
Dynamic content with meaningful messages!
The growth of the DOOH market is also due to the strong government bets to update the urban infrastructures of the cities through the connected digital signage.
- Video Wall
Image Case Study – Video Wall for Bazar Desportivo: Digital Signage
Overall, the value of the Video Wall segment should reach US $ 1.3 billion in 2021. This represents 18% of the total growth of the Digital Signage market.
Digital Signage is undoubtedly an emerging market that can be used for several different purposes:
- Informative – Panels that provide information such as waiting times at health centers or upcoming flights at airports
- Advertisers (located or shared) – Displays used in commercial spaces or by advertising companies that rent advertising space to third parties
- Leverage customer experience
- Influencing behaviors
- Modernization of spaces
Digital Signage can also be used in corporate environments, disseminating different information through displays in reception areas, canteens, etc.
Image Case Study – Digital Signage Systems Improve Health Services
Provide experiences with Digital Signage
PARTTEAM & OEMKIOSKS is a Portuguese company, born in 2000 and a worldwide reference in the development and manufacture of indoor and outdoor multimedia kiosks, self-service equipment, digital billboards, interactive tables and other digital solutions, for all types of sectors and industries.
With many years of experience in the market, PARTTEAM & OEMKIOSKS knows that the relationship with the consumer is through interaction and dialogue.
Leader in the market, PARTTEAM & OEMKIOSKS markets its equipment to various sectors: commerce and retail, tourism and hospitality, health, industry, logistics, public sector, advertising, marketing and experiences, construction, education, etc.
The company has been developing a set of digital signage solutions that provide different experiences to consumers. From the measurement of results and updating of contents, through sharing in social networks, going to the loading of smartphones, tablets, etc.
PARTTEAM & OEMKIOSKS develops customized digital kiosks and billboards, making the digital equipment on stage ideal for betting on a truly experimental dimension.