The Relation Between Millenials and Self-Service Kiosks

The Relation Between Millenials and Self-Service Kiosks

What do Millenials and self-service kiosks have in common ? How is this new type of consumer ? What has led brands and companies to bet on self-service kiosks ? In this age of independence, self-confidence and entrepreneurship, self-service has been changing industry and business. The Millennials generation has been the number one supporter of …

Smart Cities: Technology Provides Interactivity to Citizens

smartcities

The development of new technologies has increased interactivity in the daily lives of citizens. Innovative solutions in different areas of the urban environment have been updated, with the objective of optimizing relations between the community and the public and private services existing today. This new scenario has changed the way we communicate and interact, directing …

Programmatic Advertising : What is it and how does it work ?

Publicidade Programática : O que é e como funciona ?

Programmatic advertising is a trend that has come to stay.  Over the last decade, the world of advertising has allowed brands and companies with unprecedented accuracy in reaching and activating their target audiences. Standardized advertising for all audiences no longer works! Customers and users of new technologies want and expect more personalized experiences more often. …

THE STORE OF THE FUTURE: How will the digital trend influence shopping and retail ?

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The digital trend is transforming the ecosystem of the shopping and retail sector. Much is said about the digital age and how it can generate new sales and new experiences for an increasingly connected and demanding consumer. When e-commerce appeared, retailers became frightened and thought it might be the end of physical stores. The truth …